Twitter reveals Business Model?
{ Posted on 10:38 PM
by The Repellant
}
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twitter
San Francisco startup Twitter, which has raised enormous heaps of venture capital with only a dismissive attitude about a business model, dropped the detail at a TechCrunch conference at the city by the bay. Twitter Chief Operating Officer Dick Costolo said the company plans to add advertising in 2010, according to a Bloomberg report.
Until now, twitter was dismissed for lack of a business model. However, As the founders have admitted, they did not necessarily plan out their success. But the result of their outside funding and considerable valuation is that they have been free to watch and learn what might be possible. Finally twitter has been able to come up with a model and are vying for revenue in the social networking space with other biggies like facebook and myspace.
This was inevitable. Its only a matter of time before the model goes live. Most publishers talk about the two common monetization streams—advertising and subscribers—as though there are no other options. As many have seen over the last year, dependence upon advertising is a slippery slope in a downturn.
However, twitter plans to implement their advertising model in a completely different way.
Twitter Chief Operating Officer Dick Costolo said the company plans to add advertising in 2010, according to a Bloomberg report. “We will have an advertising strategy,” he told the New York-based news service. “We want to do something that’s organic and in the flow of the way people already use Twitter -- and not, ‘Here’s the tweets and here are the ads.’”
Well, advertisements have been a part of the web since the dot com era began. Lets see if twitter is going to bring about a new way to advertise what they have got to sell.
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