Pay your annual salary for an iPhone?
{ Posted on 8:59 PM
by The Repellant
}
Do you belong to a Chinese working class family and were waiting for getting your hands on a new iPhone?
Apple, in late October introduced the nation of some 710 million mobile subscribers to its sleek phone, but its reception has since been underwhelming. That's in part because the price tag on the gadget nears the level of a working class Chinese salary--yearly salary. For Apple, that means the market is far smaller than such a big nation suggests.
It doesn't help that it's even a stretch for the average income of the upper 10 percent in China, who earn about $7,000 per year.
The smartphone market in China is less likely to increase in China if Corporations like Apple are going to use the same strategy that they use in the US to market their products in the east. And of course, there are many smartphones in China that provide similar features of the iPhone at a much lower price.
Having a branded iPhone is one thing, but working your ass off for an entire year for such a product that might just be stolen off from your pocket while roaming in the market, will certainly make Chinese consumers rethink several times before they make any decision.
And in the marketing, if your consumer has to think too many times before buying your product, then you seriously have a flaw in your marketing strategy.
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