Yahoo Enters Asian Microblogging Arena With Yahoo Meme

{ Posted on 12:17 AM by The Repellant }
Tech giants and startups are taking the potential of the micro blogging market in Asia seriously. Recent days have seen the a surge in microblogging services available to the Asian markets. Twitter rolled out a Japanese version (with Digital Garage) of its platform long before it added French, Spanish and Italian versions. Microsoft recently launched a microblogging-like platform in China, called MSN Juku, which based off of Windows Live Messenger. And Yahoo is making a venture with its recently launched take on microblogging, Yahoo Meme, by launching a version of the platform in Chinese.

According to Yahoo, Meme is gaining a following in Brazil, China, the Philippines, India and Turkey. Yahoo initially rolled out Meme in Portuguese, then Spanish and then English. Today, Yahoo is rolling out a native version of Meme in Bahasa Indonesia, the national language of Indonesia.

Not only will yahoo have to struggle with just censorship in China, the site will also face stiff competition from MSN Juku and Twitter.

Meme goes back to the basics of microblogging. Users can upload photos and post text (without a 140 character limit), YouTube videos (just copy and paste the URL), and links to MP3 files. The platform resembles twitter in many ways.

Yahoo meme lets users post their own content (including text, photos, videos, links and more) and repost the content of others with one-click publishing. Also, the limit in the number of characters has been raised to 2000, unlike Twitter. Like Twitter and Tumblr, you can search other people’s public accounts and follow them, with updates from these users appearing in your stream.

The name for The Indonesia version of the site is surprisingly 'Mim Yahoo'.

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